Vikram Singla- UK & Ireland Strategy and Marketing Director, Oracle

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    • Vikram Singla- UK & Ireland Strategy and Marketing Director, Oracle's presentations

    Speaker Bio:

    Vikram is the strategy and marketing leader for the office of Operations Cloud across the UK and Ireland for Oracle. He helps supply chain and R&D leaders leverage technology to deliver the increasingly strategic role of their functions. Operations are now central to deliver the customer experience profitably. He has held various roles including commercial, consulting and delivery.

    He has over 20 years’ experience in the software sector. Vikram has an MBA from Warwick Business School and graduated from the Indian Institute of Technology (IIT) in Delhi.

    Presentation Title:

    Ideation to Commercialisation in the Cloud

    Presentation Synopsis:

    CPG companies are increasingly focused to achieve competitive advantage through localization and high differentiation in their product offering and quicker time to market. While product development has been a familiar ground, the innovation management and rapid commercialization are new concepts that the leaders are adopting rapidly.

    This session will discuss how companies are managing innovation as a business to ensure that the return from innovation is maximised. It will also discuss, at length, the adoption of Product Hub cloud by a CPG company and a supplier of branded soft drinks. This CPG company’s major challenge is that their drinks information data is split across disparate systems, databases and spreadsheets for recipes and packaging information.  They found it difficult to retrieve and make sense of the data from the various systems as information was disconnected, making it difficult to maintain data across all systems and in different territories. The problem was further hindered by no real governance in place for new product introductions with the ensuring change management challenges

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